Our Story

Producing 350 cases annually, Torch Cellars is located off Hwy 46 West in Paso Robles, CA. Torch Cellars primarily specializes in Bordeaux Style Red Wine Blends, Chardonnay, Tempranillo, and the infamous dry white of Muscat Blanc. In addition, Torch Cellars produces small lots of Grenache, Malbec, Merlot, Syrah, Tannat and Zinfandel. All sourced from distinctive vineyards primarily located in the Willow Creek District AVA.

In 2013, co-owner and wine maker Mark Welch along with co-owner Greg Jelstrom produced Torch Cellars first vintage. Their collaboration is driven by passion and desire to produce elegant wines. The logo of the sun is a beautiful handmade art piece handed down from Mark’s grandmother who was an artist living in Santa Cruz, CA during the roaring 20’s and is the cornerstone and symbol of the Torch label. “Torch” was the nickname given to Mark during his early days working at the famous Wild Horse Winery in the early 1990’s. Torch Cellars has been a 24-year concept and journey that has come to fruition today.

“Follow the Torch”

Mark Welch, MS – Co-owner/Winemaker Greg Jelstrom – Co-owner/Proprietor